USP
= Unique Selling Position
USP
is a clear differentiated and distinguished position in competition, which
has to be defined without any doubt. Customers should be able to know spontaneous,
why they should buy our brand and not the products of any other competitor.
The definition is a support for identification and central idea for employees.
The
4 columms of company Victor - Sport:
1) Sportcompetence - Internal and representatives
since decades
2) Customer
oriented - individual
and flexible
3) Innovative
- High quality - for all products
4) Comprehensive
service - reliable - fast delivery: NOS (never out of stock)