Positioning
of the company/ brand VICTOR-SPORT II
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Product-
Benefit: What is the advantage of the brand? VICTOR products offer a complete equipment for
your kind of sport, high in quality and in great choice. Always modern
and innovative. Price reasonable. |
Reason why: Which
marks leading back to the advantage? Especially in Badminton you can have everything of VICTOR in every stage of price. Even year up-dates the offer. You can always find something new. |
|
Psychological Advantage: The psychological use of the brand, the main reason for buying,
which the consumer can't really register. VICTOR is a
brand name since decades in the Badminton market and stands for high
quality, sport success and reliability and a continuous growing customer
circle. VICTOR products underline the sport performance of our customers
and gives them a better identification with the sport. |
Target Group: Who is aimed with the brand VICTOR Target group are all humans who like who like to do sports or to
decorate with this image specially sportsmen in the categories of Badminton,
Tennis and Squash. |